Top 5 Air Travel Apps in Latin America: Q4 2020 Performance Insights

As the year 2020 came to a close, the air travel industry in Latin America saw varied performances across its top mobile applications. Compiled data from Sensor Tower provides a glimpse into the user engagement and download trends for these apps during the fourth quarter of 2020.

LATAM, the app from LATAM Airlines Group S.A., reported steady weekly active users, starting at 213K in late September and dipping slightly to 201K by the end of December. Downloads for the app remained consistent, with the highest peak of 39K in the week of November 23rd.

Volaris saw a notable spike in downloads to 40K during the week of November 9th, but generally, downloads hovered around the 27K to 33K range throughout the quarter. Weekly active users for Volaris started at 82K in late September, with fluctuations leading to a final count of around 74K active users by year's end.

Aeromexico experienced a significant increase in downloads in December, peaking at 32K in the week of December 14th. Weekly active users also surged in December, reaching 68K, a notable rise from the 41K active users at the start of the quarter.

Flightradar24 | Flight Tracker not only had a steady increase in downloads, reaching 25K by late December, but also saw an increase in revenue, ending the year with $7K in the final week of December. Weekly active users for Flightradar24 peaked at 173K during the week of December 21st.

Finally, avianca maintained a relatively stable download rate, with a slight uptick to 9K in the final weeks of December. The app's weekly active users showed a gradual increase, concluding the quarter with nearly 28K active users.

For more detailed insights and app performance metrics, Sensor Tower's comprehensive analysis tools offer an in-depth look at the app market dynamics. The quarter's data reflects the resilience and adaptability of the air travel industry's digital presence in Latin America amidst a challenging year.